In October 1949, the company adopted the name Minute Maid Corp. The Crosby radio show ran until October 1950 and the ability to purchase fresh-tasting orange juice at any time of year, far from where oranges are grown, proved popular, and led to the company's national success. And in the scramble for the new market, Vacuum figures that Crosby is just the Pied Piper needed to lure customers away from the old brand names." But Vacuum hopes to step up output enough to fill the new orders Crosby will bring in. The shortage temporarily takes some of the bloom off the Crosby deal. Demand is so great, said Fox, that Vacuum has had to allocate shipments and is thinking of setting up a California plant.
Nevertheless, Vacuum’s sales increased so much that President Fox announced last week that the net profit for its last fiscal year was $179,865. Ask anybody.” Anybody in the frozen food industry agreed-and Birds Eye, Snow Crop and others began to put out their own concentrate. Fox: “Why, this orange juice thing is the wonder of the grocery world. With little cash to advertise, it lost $450,262 the first two years. "Minute Maid (retail price: 29¢ a pint and a half) got into the field first in 1945, at a new $2,300,000 plant in Plymouth, Fla. The magazine article gave further details: In October 1948, TIME magazine announced that entertainer Bing Crosby was to employ a 5-day a week radio show to promote Minute Maid.
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With limited funds for advertising, Fox himself went door to door giving free samples, until demand skyrocketed. The same month, the company was renamed Vacuum Foods Corporation. The first shipment took place in April 1946. Loudon Advertising came up with the name Minute Maid, implying the juice was quick and easy to prepare. Rather than selling powder to the public market, the company decided to create frozen orange juice concentrate, using a process that eliminated 80 percent of the water in orange juice. The war ended and the contract was canceled before the factory could be built, but with investment, the company moved forward with a product. Fox, Florida Foods Corporation won a government contract worth $750,000 for 500,000 lb (227,000 kg) of powdered orange juice for the war. The US Army wanted to extend this process to nutritious food, so NRC created a new subsidiary, the Florida Foods Corporation. In 1945, the National Research Corporation (NRC) of Boston, Massachusetts, developed a method of dehydrating medical products for use in the U.S. James Place, the former Minute Maid headquarters, in Houston, Texas It employs over 1,900 people and has over $2 billion in sales (1997 est.). The company was originally incorporated in 1945 as Florida Foods, Inc, then later became Vacuum Foods Corporation. The firm opened its headquarters in Sugar Land Town Square in Sugar Land, Texas, United States, on Februpreviously it was headquartered in the 2000 St. The Minute Maid Company is owned by The Coca-Cola Company, the world's largest marketer of fruit juices and drinks. Minute Maid was the first company to market frozen orange juice concentrate, allowing it to be distributed throughout the United States and served year-round. Minute Maid is sold under the Cappy brand in Central Europe and under the brand "Моя Семья" (Moya sem'ya, "My Family") in Russia and the Commonwealth of Independent States.
Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of different kinds, including Hi-C.
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